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Writer's pictureLynn Matthews

The Death of Journalism: When Objectivity Becomes Optional

In the fast-paced world of modern media, objectivity—the cornerstone of journalism—is becoming a relic of the past. Once a profession that prided itself on neutrality and factual reporting, journalism today often seems to prioritize agendas, sensationalism, and the comfort of echo chambers over the pursuit of truth. This shift doesn’t just harm the profession; it undermines democracy itself.


A Tale of Two Standards

Modern journalism is plagued by a double standard. Stories are covered—or ignored—based on how well they align with the prevailing narrative of a particular newsroom. For example, unverified accusations against certain political figures dominate headlines for weeks if they fit the outlet’s preferred political stance. Meanwhile, potentially groundbreaking revelations that challenge that narrative are conveniently buried or dismissed.


This isn’t limited to niche outlets. Even legacy media, which once set the gold standard for rigorous reporting, has succumbed to this selective storytelling. When trust in media declines, people look elsewhere for information. But where can they go if the very institutions tasked with informing the public are more concerned with opinion than objectivity?


The Social Media Factor

Social media platforms wield enormous influence in shaping what stories gain traction and which fade into obscurity. The guise of “fact-checking” and “community guidelines” often masks an agenda-driven approach to content curation. Stories that challenge mainstream narratives—be they about government overreach, election integrity, or controversial education policies—are routinely suppressed or flagged, not because they lack merit but because they disrupt the platform’s preferred discourse.



This suppression does more than stifle dissent; it shapes public opinion by omission. If users never see the full spectrum of stories, how can they make informed decisions?


The Rise of the Echo Chamber

Frustrated with biased reporting and censorship, many people are turning to alternative platforms like Rumble, Truth Social, and X. These platforms market themselves as antidotes to mainstream media, offering spaces for free expression. However, they often fall into the same trap: becoming echo chambers where users are rarely exposed to differing viewpoints.


Bluesky, for instance, brands itself as a “safe space” for users dissatisfied with platforms like X (formerly Twitter). Yet its aggressive moderation policies have led to the censorship of satire sites like The Babylon Bee while allowing posts that celebrate the death of political figures like Donald Trump. This isn’t a “safe space”; it’s a curated environment that caters to a specific ideology.



Even figures like Rob Reiner, who initially championed Bluesky as a refuge from X, have admitted that the platform has become toxic. This highlights an important truth: no platform can escape the human tendency to divide into factions.


Journalism’s Crisis of Identity

At its core, journalism is meant to serve the public by uncovering the truth, even when that truth is uncomfortable or unpopular. Today, too many journalists see themselves as activists rather than reporters, prioritizing their role as influencers over their responsibility as informers.


The result? Public trust in the media is at an all-time low. A recent Gallup poll revealed that only 34% of Americans trust the mass media “a great deal” or “fair amount.” The rest see the media as a partisan tool, not a reliable source of information.


How Do We Rebuild?

To restore credibility, journalism must return to its roots:

  1. Commit to Transparency: Disclose sources, methods, and potential conflicts of interest.

  2. Balance Opinions and Facts: Distinguish clearly between editorial content and objective reporting.

  3. Embrace Accountability: Admit mistakes and correct them prominently.

  4. Encourage Open Debate: Platforms and outlets should foster dialogue, not suppress it.


Social media platforms also have a role to play. By creating environments that encourage respectful disagreement rather than ideological silos, they can help rebuild the bridges that have been burned in recent years.


The Cost of Inaction

If we allow the death of objectivity to continue unchecked, the consequences will be dire. A society without trustworthy journalism is one where misinformation thrives, divisions deepen, and the powerful go unchecked. We cannot afford to let journalism become just another tool of polarization.

The question is: Are there enough journalists, platforms, and institutions willing to step up and prioritize truth over convenience?


At WECU News, we’re on a mission to revive integrity in journalism and give the public the facts they deserve. If you share our passion for truth and transparency, we want you on our team. Whether it’s contributing an article, sharing your perspective, or helping spread the word, there’s a place for you in this fight.


Together, we can bring balance back to the media, one story at a time.


He leads me in the path of righteousness for his namesake


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